Can online reviews really drive sales?

Online reviews have created a new form of communication that bridges the gap between a brand and its consumers through active participation of consumers and reactive responses of brands. In an age where we have we have immediate access to almost any information at the click of a mouse, it comes as no surprise that the number of consumers participating in …

What does AI mean for the future of eCommerce?

By 2020, 85% of customer interactions will be managed entirely by artificle intelligence. Recent advancements in AI have evolved the way that online retailers can collect data and, most importantly, how quickly they’re able to respond. Whilst the use of AI in eCommerce is not new, we’ve barely scratched the surface in witnessing how this kind of technology will shape …

Jingle Bells, Facebook Sells

Capturing your audience on Facebook is a great way to boost your online sales over the holiday season. Your customers are primed for buying and are ready to splash some cash. Here’s 3 last minute tips on how you can optimize your Facebook advertising and reach your customers before the holiday season is out. Stay Warm No, we don’t mean …

5 Podcasts For the Budding Entrepreneur

Being an eCommerce entrepreneur can be tough work, so we are always looking for advice and inspiration from other people who are on the same journey. Here are our top 5 podcasts:   eCommerceFuel eCommerceFuel is new to the Podcasting world, but host Andrew Youderian has already made a name for himself as an eCommerce expert. Focused on providing tips …

Black Friday – Clicks, not bricks.

The phrase “Black Friday” spirals consumers across the world into a manic state of excitement. The prospect of a bargain sends hundreds and thousands of shoppers to queue outside stores in the early hours of the morning ready to tackle the sales (and anybody who might get in their way) with relentless ferocity. We’ve all seen the terrifying images that …

It’s closing time for Black Friday

Originating in the US, Black Friday is the day after thanksgiving when hundreds and thousands of turkey-stuffed shoppers flock to stores across the country and fight – often quite literally – for the holiday seasons’ biggest discounts and bargains. In recent years, the phenomenon has spread on an international scale, with retailers in countries across the globe celebrating Black Friday …

Amazon vs Alibaba battle in Southeast Asia. Who will win?

Two e-commerce heavyweights, US based Amazon and China based Alibaba, are going head to head to conquer the Southeast Asian online market. Alibaba has made its first move with the acquisition of Singapore-based web grocery store start up RedMart, whilst Amazon is reportedly planning to introduce its Prime e-commerce services and grocery deliveries to Singapore in Q1, 2017. With 600 …